Search Engine Optimisation can make or break a website, done well it can see your website climb the search rankings, appearing on the first page of Google, or even better, in the top spot – something which can see a business grow in a massive way, but at the other end of the scale, badly done SEO can see your website drop down the rankings to pages nobody ever ventures to, or even worse, completely deindexed.
A website which is de-indexed will not appear in Google for any search terms at all, even if you scroll through every last page, so this is clearly something you wish to avoid. SEO can be very confusing, with a serious amount of conflicting information out there, so check out our three must avoid mistakes below, they may not get you first in Google, but by avoiding them you’ll also be avoiding having your website blacklisted by search engines.
Don’t duplicate content.
We all know content is, always has been, and likely always will be king when it comes to SEO. Google loves good quality content, and so do manual reviewers! Keeping your website updated regularly with new, authorative, well written content can do wonders for your website, but if you have nothing to write about, don’t have time to write, or simply don’t want to write, then leave your existing content as is – DONT be tempted to copy someone elses articles and publish them on your website, Google looks badly upon this and can apply penalties to your website which will ultimately drop your rankings.
Don’t over optimise.
Optimising your on-site content, links and URL structure, aswel as your HTML markup can be great, it’s generally free (if you have the know how) and doesn’t take too long, especially if you use a CMS such as WordPress, but over optimising can land you in hot water, if you do things which are seen as un-natural to Google you may not rank as well as you would with good natural optimisation – SEO is about making your site as attractive as possible to Google without making it look like you’re doing it intentionally. Too much optimisation is, well.. sub optimal.
Don’t build poor backlinks.
Building backlinks to your website can seriously boost your rankings, but they should be contextual, on good quality high trust websites, don’t simply run a comment spammer to create as many links as possible on multiple websites, this can cause major penalties against your website and is a real headache to recover from, you’ll most likely need to call in an SEO specialist, such as Ireland SEO if this happens to you.
So there you have it, keep your search engine optimisation campaigns organic looking, don’t be spammy, don’t steal content, and don’t go over the top.
If you follow these guidelines, along with a good SEO campaign, provided be an SEO service if required, then you should see your site rankings improve in no time.